MCCY’s How We Played
Social Media Feed
Instagram Story
Company
Tribal Worldwide (DDB Group) for the Ministry of Culture, Communication and Youth (MCCY)
Produced
August 2021
Design & Art Direction
Nicole Gohweiwei
Nadia Malik
Tribal Worldwide (DDB Group) for the Ministry of Culture, Communication and Youth (MCCY)
Produced
August 2021
Design & Art Direction
Nicole Gohweiwei
Nadia Malik
As part of the social media campaign for MCCY’s National Day celebration, our team created a “Blast from the Past” to incite nostalgia from our followers.
How We Played showcases old school games that Singaporeans enjoyed in their childhood, allowing them to play it again digitally now.
The process of this campaign consisted of creating and soucing these games, capturiong high-key photography and adding our own hand-drawn illustrations.
How We Played showcases old school games that Singaporeans enjoyed in their childhood, allowing them to play it again digitally now.
The process of this campaign consisted of creating and soucing these games, capturiong high-key photography and adding our own hand-drawn illustrations.