YUMSING
Social Media
Apparel
Interior
Meal Kit Box
Totebag
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Delivery Van
Exterior
>> Link to Brand Guidelines
Institution
Nanyang Technological University
Produced
November 2020
Advisor
Angeline Yam
Nanyang Technological University
Produced
November 2020
Advisor
Angeline Yam
This project allowed me to create and go through an extensive creative process of producing a brand from nailing the brand’s strategy, churning logos to creating a full set of guidelines and collateral mock ups.
YUMSING is a brand providing authentic and guilt-free local Singaporean dishes. Patrons can expect specially curated ingredient-to-recipe meal kits that they are able to enjoy cooking with from the comfort of their own homes.
The meal kits include readily-rationed ingredients along with a guided recipe as patrons learn how to cook while contributing to the preservation of the Singaporean food heritage.
YUMSING is a brand providing authentic and guilt-free local Singaporean dishes. Patrons can expect specially curated ingredient-to-recipe meal kits that they are able to enjoy cooking with from the comfort of their own homes.
The meal kits include readily-rationed ingredients along with a guided recipe as patrons learn how to cook while contributing to the preservation of the Singaporean food heritage.