ITTF Brand Revamp
Establishing an official Brand Guidelines for the Federation
Company
International Table Tennis Federation
Published
September 2024
Design
Nadia Malik
International Table Tennis Federation
Published
September 2024
Design
Nadia Malik
As the Federation is leading up to it’s 100th year, I have been tasked to breathe a new life to the brand of the ITTF.
I led the creative direction and development of the International Table Tennis Federation’s brand revamp. I created a new visual identity and flexible design system to unify ITTF events, campaigns, and communications globally.
The project modernised the federation’s brand presence and established a scalable framework for future competitions and initiatives. This identity now serves as the foundation for ITTF’s evolving visual ecosystem.
I led the creative direction and development of the International Table Tennis Federation’s brand revamp. I created a new visual identity and flexible design system to unify ITTF events, campaigns, and communications globally.
The project modernised the federation’s brand presence and established a scalable framework for future competitions and initiatives. This identity now serves as the foundation for ITTF’s evolving visual ecosystem.