Company
International Table Tennis Federation

Published
April 2025

Design & Art Direction
Nadia Malik

Led the development and execution of the event’s visual identity, ensuring the tournament presented a bold, modern expression of the sport on the global stage. I championed a design approach that fused the prestige of the World Championships with the cultural character of Doha. Through a refined visual system of dynamic gradients, sharp geometric forms and high-contrast colour palettes, the identity was crafted to feel both premium and future-facing while remaining instantly recognisable within the broader ITTF event ecosystem.

Beyond the core identity, I directed the communications design strategy across all tournament touchpoints, from arena visuals and broadcast graphics to digital and social media assets. My focus was on building a cohesive and scalable design language that amplified storytelling, elevated athlete presence and enhanced fan engagement across global platforms.

By aligning brand, motion and information design into one unified system, the event communications delivered a consistent and high-impact visual narrative that reinforced the World Championships Finals as one of the flagship moments in the ITTF calendar.