MCCY’s Everyday Heroes
Company
Tribal Worldwide (DDB Group) for the Ministry of Culture, Communication and Youth (MCCY)
Produced
July 2021
Tribal Worldwide (DDB Group) for the Ministry of Culture, Communication and Youth (MCCY)
Produced
July 2021
MCCY’s Everyday Heroes is a campaign that celebrates Singapore’s everyday heroes that kept the nation nourished, resolute and inspired during Covid tough times.
Collaborating with a local illurtrator on an iconic graphic tee that encapsulates Singapore’s heritage, we highlighted these unsung heroes and have them become our models for the apparel.
Collaborating with a local illurtrator on an iconic graphic tee that encapsulates Singapore’s heritage, we highlighted these unsung heroes and have them become our models for the apparel.